
Private Lesson
$125 per surfer
All eyes on you. Focused, one-on-one coaching that gets you further, faster.
We work one relationship at a time. Small numbers, vetted instructors, and lessons shaped around you and the day's conditions — so every hour in the water moves you forward.
Three ways to get in the water — each private in spirit, each built around your goals, your pace, and the swell in front of you.

$125 per surfer
All eyes on you. Focused, one-on-one coaching that gets you further, faster.

$98 per surfer
Share the session with a partner or friend and keep the coaching close and personal.

$80 per surfer
Family and friends together in the water, with a low coach-to-surfer ratio throughout.
Every coach is hand-selected for expertise, judgment, and the patience to meet you exactly where you are.
Your goals, your pace, your sticking points. No two lessons look alike — and neither do two surfers.
Positioning, timing, wave selection. We teach you to read the water so progress continues long after the lesson ends.
From the reefs of La Jolla to the beach breaks of Encinitas and Carlsbad, we choose the spot to match the day and your ability. You bring a swimsuit, towel and sunscreen. We bring the board, the wetsuit, and years of local knowledge.
Explore Pro Coaching



Ari has made me a better surfer — more confident and knowledgeable. For me, surfing in California is special.
Gideon Mackay · Chicago
